YouTube’s looking to help Shorts creators gain more traction for their clips, by suggesting relevant hashtags to add to their Shorts within the upload process.
As explained by YouTube:
“To make it easier for Shorts creators to add relevant hashtags to video titles, we’re running an experiment that suggests new hashtags to include when publishing Shorts. If you’re a creator in the experiment, you’ll see suggested hashtags appear in the upload flow on mobile. The suggestions will be custom to your channel as they’re based on content you’ve previously uploaded.”
So the suggested tags won’t be based on AI detection of the content itself – which would be impressive – but will instead be based on the common tags and topics associated with each channel.
Which could still be helpful, though it does depend on what you’re looking to upload, and how often your content stays in line with your regular topics of focus.
I mean, it probably does – YouTube clearly prefers channels to stay in their defined lanes in this respect, and align themselves around certain themes, and if you’re looking to build an audience in the app, that approach also makes the most sense.
Read more: socialmediatoday.com