Microsoft Plans to Integrate ChatGPT into its Bing Search Engine

artificial intelligence AI

Microsoft’s Bing could soon be back in the game, with the tech giant planning to integrate AI-powered ChatGPT into its search engine, which would then enable users to conduct conversational searches in the app.

ChatGPT has quickly become the poster child of the AI shift, with the system able to answer complex queries, as well as follow-up questions, in plain English responses, quickly and (mostly) accurately.

That’s sparked concern about the impact that it could have on academic institutions, with the system able to pump out essays and summaries of virtually any text that it can access. But a more practical value for the process could be in search, and enabling people to simply ask questions – like ‘what should I pack for a holiday in Australia in June?’ – and have ChatGPT provide an overview, including a full list that you can use to plan and action.

As such, it makes sense for search engines to be eying its potential, with Microsoft, which is an investor in ChatGPT creator OpenAI, being the first to jump on the trending tool, in an effort to integrate conversational queries into its search engine.

Of course, Google is also considering its options on this front. The search giant, which has been developing its own AI models for years, has said that it won’t be looking to integrate conversational AI as yet due to the potential of ’reputational risk’, with the results produced by the initial ChatGPT research preview amplifying both inaccuracies and biases at times.

Those flaws are still being worked out, and as more people try the ChatGPT system, more of these types of errors are being corrected. ChatGPT is also restricted in the data that it can reference (OpenAI notes that it has limited knowledge of events after 2021), while the shift to a different mode of search could have major impacts on Google’s current business model, which may be another reason why the company is hesitant to move too quickly on this front.

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