Identiv leads Digital Product Passport adoption with NFC tech

Identiv has taken a role in driving the adoption of NFC-based Digital Product Passports (DPPs). On November 6, 2024, Identiv, in collaboration with NFC Forum, STMicroelectronics and custom skateboard designer BoardPusher, will host a webinar focused on the critical role of NFC technology in advancing sustainability efforts and the implementation of the Digital Product Passport.

Driving the future of sustainability through DPPs
The European Union’s DPP initiative is designed to enhance transparency and accountability throughout the lifecycle of a product, from production to recycling. Identiv’s NFC-powered IoT solutions enable products to store and share vital information such as origin, composition, environmental impact and recycling options, providing businesses and consumers with easy access to verified sustainability data.

“Identiv’s commitment to sustainability through IoT innovation is key to our collaboration with STMicroelectronics, BoardPusher and the NFC Forum,” said Amir Khoshniyati, the executive vice president and general manager at Identiv. “We believe NFC technology is the future of Digital Product Passports, offering a way for brands to provide full transparency and for consumers to make informed, eco-conscious choices.”

As sustainability becomes an increasingly important priority worldwide, the DPP is emerging as a pivotal tool for increasing transparency and accountability. For DPP implementation, NFC tags offer significant advantages, including increased data storage, enhanced security and user interaction. NFC tags can be embedded within products, protecting the data and offering a secure way to transfer information between the product and an NFC-enabled device.

NFC Forum executive director, Mike McCamon, said, “Using NFC Forum technologies for DPP is leveraging a familiar technology already in billions of devices, which will be key to achieving sustainability. Companies like Identiv and STMicroelectronics are paving the way for the adoption of DPP solutions through their corporate initiatives and as Sponsor members of the NFC Forum.”

NFC can enhance product transparency, sustainability and traceability, helping brands meet evolving regulatory and consumer demands.

Source: iotglobalnetwork.com

Source: IOT NETWORK NEWS