Alibaba has spun out a “Data-as-a-Service” (DaaS) business called Lingyang Intelligent Service Company.
Lingyang will offer solutions to enterprises that were initially developed for Alibaba.
“The launch of the new firm is an important step taken by Alibaba after long-term consideration,” said Daniel Zhang, Chairman and CEO of Alibaba.
The team behind Lingyang has vast experience supporting Alibaba’s Double 11 Data Big Screen and 88VIP initiatives. Team members have also supported digital intelligence projects for enterprises including XPeng Motors, LVMH, Hangzhou Robam Appliances, Haidilao, and Doosan.
Lingyang will have five major product lines: Analysis Cloud, Marketing Cloud, Customer Service Cloud, Development Cloud, and Production and Sales Cloud.
11 core products are initially being launched across these lines, including Dataphin, Quick BI, Bizphin, Quick Audience, and Operation Advisor.
According to Cheng Li, CTO of Alibaba, Lingyang will help enterprises drive efficient decision-making and promote growth through data intelligence in multi-platform operations.
With over one billion global users, Alibaba has plenty of data to leverage for Lingyang.
Lingyang will have to tap all of the expertise and data available to it as it goes head-to-head against other business intelligence giants including Salesforce, Oracle, SAP, and Microsoft.
Peng Xinyu, VP of Alibaba, will head Lingyang’s operations as CEO. Xinyu is clear that he wants Lingyang to be “not SaaS, but DaaS”. In other words, he wants to position data intelligence as unlocking maximum value for enterprises.