Cobalt Industries launches YouX

Cobalt Industries

Cobalt Industries, the provider of contextualised biofeedback and sensor fusion technology, announced the launch of its new flagship automotive product YouX.

YouX is an intelligent cabin solution powered by an AI engine that processes real-time sensor information. It enables intuitive personalisation that empathises with passenger needs, wants and moods. The YouX engine learns from behaviors, trends and desires over time, giving passengers unparalleled customisation, seamless interaction and fluid ease of use.

YouX’s differentiation lies in its unique AI capability, which personalises the vehicle experience while preserving user data privacy and security. The unique software responds to user preferences and behaviors in order to anticipate and understand passenger needs.

The software benefits from Cobalt’s patented biofeedback technology, delivering the next level of in-vehicle passenger experience today. YouX is positioned to become the ultimate entertainment, safety and comfort platform for current and future vehicles.

“Audi always seeks to create unparalleled premium experiences for our passengers”, says Ivo Muth, vice president of User Interface and User Experience for series production cars for Audi AG. “In this field, Cobalt Industries is a new supplier for us to bring together a fresh perspective to shaping software-driven, user-centric mobility products for the future.“

RJ Cobalt, the founder and CEO of Cobalt Industries, presented YouX within her broader vision for the future of automotive user experience during Startup Autobahn 2019 in Stuttgart, Germany. The industry-leading event is Europe’s largest innovation platform for connecting high-potential startups with automakers and other mobility providers.

“We are witnessing the greatest evolution in transportation since the transition from horses to combustion engines. With this fundamental change in personal mobility, we have the opportunity to redefine the entire automotive experience,” remarked the company’s founder.

“Cobalt’s vision is to deliver the best experience and personalisation technology for the next generation of mobility products,” continued Ms. Cobalt. “This means providing solutions for today’s manually-operated vehicles and ride-sharing services, and continuing to deliver innovation, vision and execution to Level 5 self-driven cars and beyond. The future of the auto industry is about experience and YouXflows through every aspect of that experience.“